Industry Promotions.

The Alberta Sheep and Wool Commission promotes the Alberta sheep industry by supporting industry groups, through sponsorship, membership, and by providing a location where Alberta sheep industry members can gather.

We encourage each producer to use local opportunities to raise the profile of the sheep industry, and we are pleased to provide display and distribution materials.

 

Alberta Sheep Centre

Agriculture Centre, Airdrie

The Alberta Sheep Centre, a partnership between ASWC, Alberta Agriculture and Rural Development and industry, is available to all Alberta sheep industry members for meetings, workshops, seminars, etc at no charge.

Displays of the diverse aspects of the sheep industry in Alberta are on show. If you have something of interest to the industry, we invite you to loan or donate it to the centre for everyone to enjoy. There is also space for artists to display their work, either on a loan or on a consignment basis.

The Alberta Sheep Centre is equally suitable for gatherings around the table or for smaller meetings, over coffee, in the sitting area. There is a small kitchen area with a refrigerator, which will allow you to serve coffee, light lunches or snacks.

The centre is also equipped with a whiteboard and a projection screen; an LCD projector is available for use for a nominal charge.

This room has been used for many government and industry meetings, where it is possible to view the opportunities and diversity of the Alberta sheep industry. The Alberta Sheep Centre is available for use right now, so please take the opportunity to use it. If you are passing through Airdrie, stop in and see your industry showcase.

 

Growing Alberta

The Alberta Sheep and Wool Commission is a member of Growing Alberta, which promotes the consumption of local products.  Growing Alberta’s consumer magazine, Food For Thought, available for free at all major grocery stores, often contains recipes and information about Alberta grown lamb. 

Launched in 1995, Growing Alberta is a non-profit organization supported by the Government of Alberta and an industry that strives to increase consumers’ awareness of the province’s agriculture and food industry. They bring together producers, manufacturers and retailers in the effort to educate all Albertans about the scope and significance of the agri-food industry.

Alberta’s agriculture and food industry is rapidly evolving, with science and technology playing an ever-increasing role in all aspects of food production. Growing Alberta offers consumers an objective, third-party perspective on the issues affecting the industry. By working with industry, Growing Alberta provides consumers with access to relevant, timely information which enables them to make choices that suit their lifestyles.

For more information about Growing Alberta, visit their website http://www.growingalberta.com/

 

Regional Funds

In the Alberta Sheep & Wool Commission budget, each director has $500 in regional development funds to spend on support or donations to groups and events within Alberta.  Requests for donations must be made by e-mail, fax or mail, giving details of the event and what the money would be used for.  These applications must be made through the office or directly to the zone director for consideration.

Examples of some groups and events include:

 

Sheep / Trade Shows

The Alberta Sheep & Wool Commission has table top displays and an 8’ X 8’ display available free to sheep producers wishing to attend a local sheep or trade show.  We will be happy to provide materials and information for display and distribution. Please contact the office for more details.